The iPhone 5s is Apple’s flagship phone of 2013. Having released in late 2013, the iPhone 5s became the most coveted item on many consumer’s wish lists this past christmas. Being offered in the traditional white, black, and the newly added gold-champagne, the iPhone cemented itself as the must have accessory of the new year.
targeted audience: Apple’s main target for this device is Phone people aged between 18-35
prices: 
Pros: With an improved camera, added fingerprint scanner, and 64bit operating system, the iPhone 5s is ranked amongst the elite mobile devices.
Cons: Due to the receptive design from the previous model (iPhone 5), no real physical difference is seen; not a necessary upgrade.
Rating: 3 out of 5